Develop a new brand and visual identity, that better resonates with ViFX’s target audience and existing customers.
Before the ViFX brand could be refreshed; Aamplify conducted qualitative buyer research and stakeholder research to explore buyer behaviour and initial brand perception – both internally, and externally. Research suggested that the brand needed to include more of a human element that people could identify with, and take on a more modern look and feel. It was important for ViFX that the new visual identity used a cloud cue to show viewers that the cloud is at the forefront of what the company does.
In an Ignition Workshop, findings from the buyer and stakeholder research were presented. These findings included key messaging, tone of voice, buyer personas, brand archetype and brand proposition. As well as this a set of brand guidelines, a brand blueprint, and brand collateral were created for internal and external brand activation.