Understand the market position and buyer behaviour of the former brand - known as Andrew Stewart - to rebrand the business with a name and message that is relevant to the space they’re operating in.
An in-depth analysis of the initial brand was required before a rebranding strategy could be designed. Aamplify ran a Discovery Workshop to understand the competitive landscape and market place, before conducting qualitative research with buyers and stakeholders to understand buyer behaviour and brand perception. Finally archetype research was completed to gain insight into the personality of the business, and shape their new name, brand proposition and visual identity going forward.
The result was a business rebrand with brand guidelines, collateral and messaging that spoke to the buyer’s needs and the archetype of the company.