As a former marketing manager for a locally grown technology start-up, I’m well versed with the challenges of trying to generate awareness in the marketplace and generate quality leads. Good thing we now have HubSpot's State of Inbound report to arm marketers with the relevant data to support a multi-touch, multi-channel demand generation strategy and help prove ROI. Check out some interesting findings from the report here.
Social selling is the newest reason for businesses to turn to social media and has revolutionised lead generation for B2B marketers. LinkedIn is the social platform of choice for social selling campaigns, allowing sales people to reach and nurture a large professional network with ease. However it is a fine art which many are still learning, especially in Australasia.
Often overlooked by B2B marketers, smartphones are something all of us have on hand most of the time. They are the new entry point to your brand experience – regardless of whether you sell to consumers or to other businesses. Today we're talking about mobile form factor evolution in our 5th and final trend for content marketing in 2016. Here's what you need to know.
Marketers love statistics. Impressions, clicks, likes, retweets – we feed off the stuff. But in recent times, it has become clear that these marketing-performance metrics aren’t telling us much in the way of campaign effectiveness. Check out trend #3 for content marketing in 2016: Multi-Channel Becomes King