Social selling is the newest reason for businesses to turn to social media and has revolutionised lead generation for B2B marketers. LinkedIn is the social platform of choice for social selling campaigns, allowing sales people to reach and nurture a large professional network with ease. However it is a fine art which many are still learning, especially in Australasia.
By 2015 there will be 7 billion mobile enabled devices. That’s pretty remarkable considering the iPad was first released only four years ago (May 2010). What we’re witnessing is the evolution of technology that’s dictating the transition of our smartphones from a luxury item, to what is now seen by many as a necessity.