What's the difference between traditional and digital marketing? How about outbound and inbound marketing? Gain a high-level overview of digital marketing and discover how your business can start using digital marketing tactics today!
Those who have worked with me in IT know that I have an obsession with integrated marketing models. My simple definition of an integrated marketing model is that an organisation has a key strategy or strategies, a target audience, the right channels and partners to reach that audience and the right offers and contextual messaging to resonate with that audience. Of course, all of this has to be interlocked with the sales teams and importantly all of it has to be measured, monitored, reviewed and renovated as needed. I call this my “perfect storm”.
Historically in “IT Land”, events have equalled marketing and marketing has meant events. However, now that information technology is a board level topic for many our customers, who need to get their heads around digital disruption, we can not just focus on events to technical folk to make sales. we have to have the right messaging, given in the right language, for our much wider audience to consume, where they consume.