Social selling is the newest reason for businesses to turn to social media and has revolutionised lead generation for B2B marketers. LinkedIn is the social platform of choice for social selling campaigns, allowing sales people to reach and nurture a large professional network with ease. However it is a fine art which many are still learning, especially in Australasia.
Marketers love statistics. Impressions, clicks, likes, retweets – we feed off the stuff. But in recent times, it has become clear that these marketing-performance metrics aren’t telling us much in the way of campaign effectiveness. Check out trend #3 for content marketing in 2016: Multi-Channel Becomes King
Where once outbound tactics such as pitching and cold calling were hailed as the key to building a successful sales pipeline, today’s tactics call for more of an inbound approach – generating demand through engaging content and thought leadership. With that in mind, let's take a look at trend #2 for 2016: Engage Me, Educate Me, Inspire Me with content.
Content marketing continues to gain traction as a B2B lead generation tool amongst business of all shapes and sizes. Everybody is talking about it, doing it, or talking about doing it. But the art and science of content marketing are evolving quickly and in the modern, frantic world of the 21st Century business it can be hard to keep up with what is and isn’t working for B2B organisations. Going into the holiday season we’ve compiled a list of the top 5 trends you need to be aware of in the coming year. We'll kick off the week with trend #1: The Rise and Rise of Online Video.