It's all changing beneath our feet - or at least that's what it feels like. The traditional ways to connect with a market are loosing efficacy. Gen Y's are entering the workplace with their Snapchat and Tinder. Big data and the internet of things are transforming how we shop for products and services.
We’re coming, whether you like it or not. Generation Y is entering the workforce at an alarming rate, with the workforce majority set to be in their 20’s by 2015. I’m one of these millennials who supposedly values social media freedom over salary (yeah right), is self-centred, and apparently has no regard for job security. But my most interesting experiences have been around learning to work side by side with the baby boomers generation. The question remains, what impact will this influx of Gen Y have on an aging workforce… or should I say, what lessons can we learn?
They say you make your own opportunities in life, but I fear for those who believe their opportunities will be seized care of what they’ve learnt at university. I fear for those who will walk out of a tertiary institution with $50k of debt, thinking they are adequately prepared for what the employment world throws at them. I’m fearful because from my own experience, university didn’t prepare me for what the reality is – that the real education was in fact just beginning.
The way we are engaging with brands is changing. With Gen Y (or the millennials) becoming an increasingly influential audience, we are starting to see a seismic shift in how businesses connect with customers and markets.