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Demystifying Digital Marketing: The Basics

Demystifying Digital Marketing: The Basics

What's the difference between traditional and digital marketing? How about outbound and inbound marketing? Gain a high-level overview of digital marketing and discover how your business can start using digital marketing tactics today!

Digital Marketing 101: What You Need to Know

Digital Marketing 101: What You Need to Know

What's the difference between traditional and digital marketing? How about outbound and inbound marketing? Gain a high-level overview of digital marketing and discover how your business can start using digital marketing tactics today!

A marketer's dream come true

A marketer's dream come true

As a former marketing manager for a locally grown technology start-up, I’m well versed with the challenges of trying to generate awareness in the marketplace and generate quality leads. Good thing we now have HubSpot's State of Inbound report to arm marketers with the relevant data to support a multi-touch, multi-channel demand generation strategy and help prove ROI. Check out some interesting findings from the report here.

Multimedia Makes a Comeback

Multimedia Makes a Comeback

From blogs and eBooks, to videos, podcasts and infographics - the worth of multimedia content to any business is becoming increasingly clear in today's competitive landscape. We take a look at how B2B businesses can start building their multimedia content strategy in 2016.

5 Trends for Content Marketing in 2016: #5 Mobile form Factor Evolution

5 Trends for Content Marketing in 2016: #5 Mobile form Factor Evolution

Often overlooked by B2B marketers, smartphones are something all of us have on hand most of the time. They are the new entry point to your brand experience – regardless of whether you sell to consumers or to other businesses. Today we're talking about mobile form factor evolution in our 5th and final trend for content marketing in 2016. Here's what you need to know.