B2B

Search

Featured Story

Popular Topics

Categories

Twitter feed

Integrated Partner Campaign Models – Making the “Perfect Storm” Happen in your Market

Integrated Partner Campaign Models – Making the “Perfect Storm” Happen in your Market

Those who have worked with me in IT know that I have an obsession with integrated marketing models. My simple definition of an integrated marketing model is that an organisation has a key strategy or strategies, a target audience, the right channels and partners to reach that audience and the right offers and contextual messaging to resonate with that audience. Of course, all of this has to be interlocked with the sales teams and importantly all of it has to be measured, monitored, reviewed and renovated as needed. I call this my “perfect storm”. 

5 Trends for Content Marketing in 2016: #5 Mobile form Factor Evolution

5 Trends for Content Marketing in 2016: #5 Mobile form Factor Evolution

Often overlooked by B2B marketers, smartphones are something all of us have on hand most of the time. They are the new entry point to your brand experience – regardless of whether you sell to consumers or to other businesses. Today we're talking about mobile form factor evolution in our 5th and final trend for content marketing in 2016. Here's what you need to know.

3 Reasons why every business needs content marketing

3 Reasons why every business needs content marketing

A while ago, I was having a conversation with someone who couldn’t understand the importance of content marketing in Australia and New Zealand. In their view, this new-age approach to demand generation was better left to the ‘big shots’ in the Northern Hemisphere. I couldn’t disagree more.

How To Influence Millennials – The New Corporate Decision Makers

How To Influence Millennials – The New Corporate Decision Makers

There was once a time when the underlying wisdom for the corporate environment read something like: the older heads have experience and hence should hold the power. But I say was because times aren’t changing, they already have and in order to get your product and business noticed by potential clients you’ve got to set your sights on the new powerbrokers – the millennials.