What's the difference between traditional and digital marketing? How about outbound and inbound marketing? Gain a high-level overview of digital marketing and discover how your business can start using digital marketing tactics today!
As a former marketing manager for a locally grown technology start-up, I’m well versed with the challenges of trying to generate awareness in the marketplace and generate quality leads. Good thing we now have HubSpot's State of Inbound report to arm marketers with the relevant data to support a multi-touch, multi-channel demand generation strategy and help prove ROI. Check out some interesting findings from the report here.
Following on from my previous blog about the importance of belief in branding, what I want to do now is look at a brand that has tapped into our collective belief to such an extent, that it has not only transformed the way we think and feel about a very ordinary pastime, but has helped define the culture of entire nations. And that brand is Football.
Those who have worked with me in IT know that I have an obsession with integrated marketing models. My simple definition of an integrated marketing model is that an organisation has a key strategy or strategies, a target audience, the right channels and partners to reach that audience and the right offers and contextual messaging to resonate with that audience. Of course, all of this has to be interlocked with the sales teams and importantly all of it has to be measured, monitored, reviewed and renovated as needed. I call this my “perfect storm”.