HubSpot is the most highly recommended CMS platform currently on the market. It has an ever-growing list of abilities that can turn the results of your campaign from acceptable to amazing. The platform holds everything you need to roll out an inbound content strategy, including special features that help build audiences, funnel sales, and grow your business.
Here are the top 3 reasons why people are using HubSpot, and why the company has grown to be so successful:
1. It's the best software for implementing an inbound marketing strategy
Simply put, HubSpot is the only CMS that offers the right support for your inbound marketing strategy. It has a long list of tools and features that can be leveraged to enhance your campaign, allowing you to make changes where they’re needed, and tweak them as required to better target your audience. The flexible capabilities of this platform and the control it enables is the best out there, and frankly, we don’t believe any other CMS even comes close.
2. HubSpot monitors the entire buyers' journey
As you start building contacts, you want to make sure they stay happy and are continuing to progress on their buyer's journey. HubSpot makes it easy to quickly update calls-to-action, reach out on a more personalised level, and have a better understanding of what exactly your audience is doing. Using HubSpot’s analytics and insights, you can see where each lead is coming from and where they go once they’re on your website.
3. HubSpot builds better marketing insight
When it comes to marketing, quality data is king. Your reports from HubSpot will give you more intel and understanding of your buyer’s journey than data from anywhere else. Through its built-in reporting tool, you can get detailed metrics including where a visitor came from, what they clicked on, how long they looked at each page, and more. These insights enable you to optimize your company’s website and campaign for even better results.
Having access to that data is one thing, but it's only truly valuable if you break down what it’s actually telling you. If you’re struggling to understand what the results of your reports really mean, and what actions you should be taking, our expert team can help decipher them for you. Contact one of our Client Partners to learn more.