Buyers are hard to reach and with so much to say about your product you generally have 30 seconds or less to get and keep their attention. Of the tools available to marketers video is the most powerful - to get get cut-thru and connect an audience to your brand.
Despite the barriers to producing video - such as production costs and creating something that emotionally connects - it is possible to have a substantial impact on sales, if you are prepared to invest in truly understanding what your organisation stands for and why buyers purchase from you. Be clear about these things and you can produce video that has impact, and is not just a "show pony" from marketing!
Discover more resources and recorded webinar courtesy of Marketo on Marketing Trends in 2014 here
*This quote is popularly attributed to James McQuivey of Forrester Research