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Generation Smartphone

By 2015 there will be 7 billion mobile enabled devices. That's pretty remarkable considering the iPad was first released only four years ago (May 2010). What we're witnessing is the evolution of technology that's dictating the transition of our smartphones from a luxury item, to what is now seen by many as a necessity.

It sounds crazy but alongside water, oxygen, food, shelter, and sleep, there’s a strong argument that next in importance for human basic survival needs are wireless, smart devices… at least that’s how our interaction with these devices translates. Regardless of whether you see this as a positive or a negative truth, the movement from owning such a device towards the need to access anything, anytime, anywhere, is ultimately upon us.

We’re living in a world where just about everything is at our fingertips. Gathering information is no longer considered a ‘process’ associated with traditional methods such as going to the library, using an encyclopedia, or attaining academic publications for references now that we have mass digitization of information and data. There are over 155 million websites, and more than 40 billion webpages that we’ve become accustomed to accessing on demand, when it suits us. The NPD Group in the States recently released a report showing that 79 percent of parents with children aged 2 - 14 [in the US] either personally own or have a child/children in that age category who own some form of mobile device, such as a traditional cell phone, smartphone, or tablet. This figure is up from 63 percent last year.*

Smart devices are disrupting the retail industry. With the introduction of showrooming, consumers now walk into retail stores with the intention only to look and feel the product before actually purchasing it online, often at a cheaper rate. Smart devices are being used in store to access product reviews, find competitive deals, and basically eliminate the emotions around impulsive purchases that many retailers traditionally rely upon. It’s no coincidence that the New Zealand retail industry is declining. After all, 64 percent of smartphone owners shop online using their devices, and on average they spend USD $1,800 per person.

We’re living in a technological world. You can either accept the changes we’re facing as a society, or be left behind. For more information about the role of wireless smart devices and technology in a B2B context, check out Aamplify's SlideShare used in the recent breakfast seminar presented by Samuel Williams here: http://slidesha.re/1wL8idC

*https://www.npd.com/wps/portal/npd/us/news/press-releases/over-half-of-children-now-using-smart-devices/

Sam Howie

Sam Howie has given his heart to digital and social marketing and enjoys challenging the norms that traditional advertising agencies have been trading on for years.