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21st Century Business Networks or why #LinkedIn matters

It takes a nano second to Like a brand’s Facebook page. Most people wouldn’t spend more than a few seconds deciding whether to accept a LinkedIn request. You don’t need permission to follow someone on Twitter.

Being connected to 100’s or 1,000’s of people online is the norm. But how much do we value these new connections?

Some people have 1000’s of connections on LinkedIn, so what? Does it actually make any difference to their business?

This fickle connectedness, brought on [somewhat] by our desire to be seen as popular has gradually diminished the value of a connection.

The old saying “It’s not what you know, it’s who you know” is still relevant today but how well do you actually know who you know?

Digital connections don’t seem to carry as much weight as connections made in real life, at an event, through friends, at the pub. If that is the case, what’s the point?

John Jones is the Director of Twiik a web applications development company here in Auckland.

John sent me a connection request through LinkedIn last week. We didn’t have any contacts in common but we are in two groups and have some common skills and experience. 

I accepted his request. I could have left it there; but I didn’t.

After checking out his company website I called John on the phone and said “Thanks for connecting with me, how did you come across me?” John said I showed up under ‘People you may know’.

We identified how we could potentially help each other and made a time to meet up. His clients might need digital marketing support and we may have clients that need web applications developed. 

We meet up briefly, we now have a better understanding of each others business, types of clients and resources we have in house vs external partnerships.

We’ve made LinkedIn real. We’re now 100% more likely to refer work each others way. 

Taking the time to learn about your new connections, call them, meet up for a coffee is when magic happens. 

Never dismiss or under estimate how valuable a LinkedIn request could be, or a follower on Twitter or a new email list subscriber. They are interested in you, be interested in them too.


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