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In business, storytelling is key to high-impact videos. Here's why

In business, storytelling is key to high-impact videos. Here's why

Whether they're reading, listening, or watching, people love stories. Since humans were first able to paint pictures on walls or act out their experiences, we have been sharing stories. So, it should come as no surprise that storytelling is one of the best ways to engage and connect with others. In fact, people are more likely to remember information that follows a narrative than they are to recall standalone facts / figures.