We’re living through the fourth industrial revolution. A time when technology is fusing together the physical, digital and biological spheres. For branding people like me, this creates the potential to take user experiences to a whole new level. And puts a much higher expectation on marketing ROI. 

As a former marketing manager for a locally grown technology start-up, I’m well versed with the challenges of trying to generate awareness in the marketplace and generate quality leads. Good thing we now have HubSpot's State of Inbound report to arm marketers with the relevant data to support a multi-touch, multi-channel demand generation strategy and help prove ROI. Check out some interesting findings from the report here.

Following on from my previous blog about the importance of belief in branding, what I want to do now is look at a brand that has tapped into our collective belief to such an extent, that it has not only transformed the way we think and feel about a very ordinary pastime, but has helped define the culture of entire nations. And that brand is Football.