What's the difference between traditional and digital marketing? How about outbound and inbound marketing? Gain a high-level overview of digital marketing and discover how your business can start using digital marketing tactics today!
It's birthday central in the office today. And while we will be celebrating in true Aamplify style (wink, wink) November 2nd also gives us the perfect opportunity to also pay tribute to our friend, leader and mentor - Samuel Williams.
We’re living through the fourth industrial revolution. A time when technology is fusing together the physical, digital and biological spheres. For branding people like me, this creates the potential to take user experiences to a whole new level. And puts a much higher expectation on marketing ROI.
As a former marketing manager for a locally grown technology start-up, I’m well versed with the challenges of trying to generate awareness in the marketplace and generate quality leads. Good thing we now have HubSpot's State of Inbound report to arm marketers with the relevant data to support a multi-touch, multi-channel demand generation strategy and help prove ROI. Check out some interesting findings from the report here.