Both our clients and partners were singing the praises of the approach and run-of the campaign and the activity was promoted upstream Internationally. The Aamplify team should give themselves a pat on the back!
— NickI Shirley, Marketing Manager
 

 

the brief

Create a campaign to announce the availability of vCloud Air in New Zealand, successfully position ViFX as a key provider of services for this product, and build a sales pipeline.

 
 

The approach

A multi-touch awareness and demand generation campaign was created which included an e-book, email marketing, promoted social posts, remarketing, blogs and a press release designed to drive registrations for the ‘A Seamless Power to Scale’ breakfast seminars.

 
 

The Outcome

The campaign was a great success, receiving positive feedback from VMware, increasing demand for the product, and generating leads for ViFX in New Zealand.

 

Related Work

ViFX - Brand Work

ViFX - Brand Work

Mindfull - Campaign Work

Mindfull - Campaign Work