Through a rigorous process involving key stakeholders, Aamplify was able to capture the essence of Urban Partner’s goals for rebranding and articulate them in a graphic sense. The project was completed with minimum hassle, within the time frames we had set. We highly recommend Sam and his team as branding specialists.
— Rob Marshall, CEO
 

 

the brief

Position Urban Partners - formerly known as Retail Holdings - for the next generation of customers, re-aligning the brand name, story and visual identity with one they can relate to. 

 
 

the approach

Using qualitative stakeholder research, internal brand perception was investigated to identify the character and story of the company. From this, a new name was chosen. The visual identity was crafted from archetype research. It was determined the company's character reflected Patriarch and Visionary in balance.

 
 

the outcome

The resulting brand and visual identity balanced the heritage of the organisation, with its future aspirations. 

 

related work

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