Running a successful campaign means partnering with a team that knows all the ins and outs of marketing and that’s exactly what we got with Aamplify. The demand generation campaigns were inline with our brand, thought provoking, and got people talking.
— Belinda Johnson, Director
 

 

The brief

Deliver a campaign that is thought provoking, different, sparks debate, and is inline with quirks of the Mindfull brand. 

 
 

the approach

With the theme for the campaign being financial planning and forecasting, Aamplify conducted a brainstorming session with Mindfull. The concept of using Robert Muldoon – previous Prime Minister, and Minister of Finance for New Zealand – was settled on as a talking point. The campaign centered on a blog post that encouraged people to ‘have their say’ about what could have been if Muldoon had access to the data-driven insights of the modern world. 

 
 

The outcome

Over 2,000 people read the post. The CTA prompted a discussion forum within the Mindfull blog and across their social media channels, increasing awareness of the company's brand and personality within their target market. Was he a hero or villain? Brilliant or deluded? Fighter for the ordinary ‘bloke’, or arrogant dictator? View the blog, and have your say.

 

related work

Mindfull - Website Work

Mindfull - Website Work

ViFX - Campaign Work

ViFX - Campaign Work

 
 
 

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