Over about 12 months, the team at Aamplify worked very close with us, talking to customers and shareholders to understand their view on the direction the company was heading. It’s a scary process completely rebranding who you are – including changing the name – but Aamplify were there to support us every step of the way. They are a wonderful group of people to work with, and operate with full transparency and the utmost professionalism. At the end of it all we are absolutely thrilled with the look and feel of our new brand.
— Aaron Andrew, Managing Director
 

 

THE BRIEF

Understand the market position and buyer behaviour of the former brand - known as Andrew Stewart - to rebrand the business with a name and message that is relevant to the space they’re operating in.   

 
 

THE APPROACH

An in-depth analysis of the initial brand was required before a rebranding strategy could be designed. Aamplify ran a Discovery Workshop to understand the competitive landscape and market place, before conducting qualitative research with buyers and stakeholders to understand buyer behaviour and brand perception. Finally archetype research was completed to gain insight into the personality of the business, and shape their new name, brand proposition and visual identity going forward.

 
 

THE OUTCOME

The result was a business rebrand with brand guidelines, collateral and messaging that spoke to the buyer’s needs and the archetype of the company.

 

related work

4Sight - Website Work

4Sight - Website Work

Certus Solutions - Brand Work

Certus Solutions - Brand Work