Intellectual Property
to make a difference

Access the right mix of experience, knowledge and passion – with a background in software, technology and professional services marketing.

At work:

Founder, Strategist, Marketeer

Sam founded Aamplify back in 2012 for one reason: Marketing is changing.

The days of forcing your message in front of someone and hoping it sticks are dead. Now, if you want to survive and have an edge on the competition, you need to make an emotional connection with your prospective customers. Sam’s vision of the digital-social change we are experiencing, and how it is fundamentally altering the way we market, was the inspiration behind Aamplify.

On a day-to-day basis, that's exactly what Sam does: He helps clients get results by making an emotional connection with their customers – even in B2B marketing. He also runs the business side of Aamplify.

Outside of Work:

Photographer & Film Maker

Sam likes to keep the creative juices flowing. So outside of work you'll find him indulging in his two main hobbies: film making and photography. 

He's even taken his interest in film making as far as attending film school in New York, where he learned to direct a full, screen-ready film. 

A quote you'll often hear from Sam...

"The effect you have on others is the most valuable currency you have"

- Jim Carrey

Samuel Williams

Managing Partner

Chief Storyteller

Former VP of Marketing, Chief Strategy Officer and Managing Director. Today he's a Virtual CMO and Chief Storyteller transforming how tech companies and pro-services firms go to market.

With over a decade of experience in marketing, Jamie enjoys working with clients to build relationships and collaborate on projects that add value to their business.

 

Jamie began her marketing career as a graphic designer, gaining her qualification from Unitec in Auckland. Working in a variety of roles, both agency and client side, Jamie has a comprehensive understanding of how to build and maintain strong agency-client relationships, working towards measurable goals that benefit all parties involved. 

 

As Executive Director, Jamie keeps the team working together as a cohesive unit. With a deep knowledge of core business operations, Jamie offers moral support and team building activities to ensure the staff at Aamplify come to work everyday with a smile, ready to create magnetic demand for their client’s brands. 

Outside of work Jamie is all about her children, of which she has two. The whole family love outdoor activities, especially camping. 

Jamie Worrall

Client Partner and Talent Director

Camp Mother

Jamie is passionate about marketing and the influence of technology on digital marketing strategy and customer experience design.