Intellectual Property
to make a difference

Access the right mix of experience, knowledge and passion – with a background in software, technology and professional services marketing.

Natalie has the energy, the passion and the skill to succeed. Let her take you where you want to go.

 

As a vegetarian beef cattle farmer with 20 years’ experience in marketing, Natalie is just as at home in her Blundstone work boots walking the paddocks as she is in stilettos presenting to the board. Variety, diversity and the-next-big-challenge are what both interests and drives her - deep seeded DNA at work.

 

On the professional side, Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise. Using data and competitor research along with target segment profiles ensures outcomes and program ROI is achieved. And it all comes together via active and pro-active communication, stakeholder engagement and close working relationships with all (relevant) parties, both internal and external. After all, it’s no good generating market interest and qualified leads if you are not aligned with sales to ensure they drive those opportunities through the pipeline, and close them. It’s just what she does – day-in, day-out.

 

She has loads of experience behind her; achieving quarter-on-quarter KPIs and earning 100% of bonuses based on measured outcomes. She’s worked with product management teams throughout all stages of the solution lifecycle, spoken at Women in IT conferences, and has generated over $2.5M in the sales pipeline (leads generated from recent digital/social/traditional integrated tactics campaigning). Natalie develops strong sales and consultant relationships (yes they hassle her daily for information and insight), her mentor is a leader in his field and she does her best thinking during early morning jogs. However the greatest part is that she has so much more ahead of her – and that’s exciting.

 

Natalie Day

Client Partner

Country girl footing it with the city slickers

Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise.

At work:

Founder, Strategist, Marketeer

Sam founded Aamplify back in 2012 for one reason: Marketing is changing.

The days of forcing your message in front of someone and hoping it sticks are dead. Now, if you want to survive and have an edge on the competition, you need to make an emotional connection with your prospective customers. Sam’s vision of the digital-social change we are experiencing, and how it is fundamentally altering the way we market, was the inspiration behind Aamplify.

On a day-to-day basis, that's exactly what Sam does: He helps clients get results by making an emotional connection with their customers – even in B2B marketing. He also runs the business side of Aamplify.

Outside of Work:

Photographer & Film Maker

Sam likes to keep the creative juices flowing. So outside of work you'll find him indulging in his two main hobbies: film making and photography. 

He's even taken his interest in film making as far as attending film school in New York, where he learned to direct a full, screen-ready film. 

A quote you'll often hear from Sam...

"The effect you have on others is the most valuable currency you have"

- Jim Carrey

Samuel Williams

Managing Partner

Chief Storyteller

Former VP of Marketing, Chief Strategy Officer and Managing Director. Today he's a Virtual CMO and Chief Storyteller transforming how tech companies and pro-services firms go to market.

Tim has a keen interest in how technology can change the world we live in.

 

Whether it be amazing new products that were previously unimaginable, or the new dimension digital media can add to marketing campaigns, he is fascinated by the value that can be created by using measurable data to truly understanding the way people interact with a brand or product. Tim is a Marketo Certified Consultant.

 

Having delved into the local startup scene and previously worked for one of the Big 4 accounting firms, Tim holds a Commerce and Law conjoint degree from the University of Auckland and has been admitted as a Barrister and Solicitor of the High Court of New Zealand.

 

Tim enjoys taking time out to work on his own startup ideas, practice photography, or travel the globe. Next on his list: Cuba!

Timothy Roberts

Technology Director

Changing the world one user experience at a time

Tim is fascinated by the value that can be created in truly understanding the way people interact with a brand or product through measurable data.

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Max is a natural problem solver, using his creative talent to find solutions to challenging projects.

 

Max uses design as a communication platform to bring ideas to life. Over the last 15 years he has cultivated a deep understanding of the various aesthetic requirements in different media forms. Now armed with a keen intuition and an eye for detail, Max heads up the design team as Creative Director, overseeing all work that comes out of the studio, from digital to print and everything in between.
 
Before joining Aamplify, Max was based in Melbourne, leading the in-house creative team for a telecommunications company. Moving home to NZ has been a bit of an adjustment, but he definitely doesn’t miss the snakes (not that he ever saw one).
 
When he’s not at his computer – Mac of course – Max enjoys getting out on the court, field or pitch and playing sport. Top mentions include golf, tennis, soccer and basketball.

Max Allen

Creative Director

The Creative Chugger

Max thrives on creating clean, user-friendly design that tells a compelling brand story.

With over a decade of experience in marketing, Jamie enjoys working with clients to build relationships and collaborate on projects that add value to their business.

 

Jamie began her marketing career as a graphic designer, gaining her qualification from Unitec in Auckland. Working in a variety of roles, both agency and client side, Jamie has a comprehensive understanding of how to build and maintain strong agency-client relationships, working towards measurable goals that benefit all parties involved. 

 

As Executive Director, Jamie keeps the team working together as a cohesive unit. With a deep knowledge of core business operations, Jamie offers moral support and team building activities to ensure the staff at Aamplify come to work everyday with a smile, ready to create magnetic demand for their client’s brands. 

Outside of work Jamie is all about her children, of which she has two. The whole family love outdoor activities, especially camping. 

Jamie Worrall

Client Partner and Talent Director

Camp Mother

Jamie is passionate about marketing and the influence of technology on digital marketing strategy and customer experience design.