Intellectual Property
to make a difference

Access the right mix of experience, knowledge and passion – with a background in software, technology and professional services marketing.

Drew's passion for technology and innovation allows him to stand out from the crowd

 

In his final year of his BCom/BA degree at the University of Auckland, Drew takes care of tasks ranging from social selling to finance, and everything in between. Drew's can-do attitude to every task is a testament to his reliability, perseverance and efficiency.


Student of Economics, Finance and Mandarin Chinese, Drew is happy to help with just about anything – including leftovers. Outside of work, Drew is a keen outdoors man and likes to get out on the harbour as often as possible. He is also a keen skier during the winter months.

Drew McCartie

Social Demand Generation

The man with a plan

A hard-worker and efficient operator, Drew hasn't met a task he couldn't complete

Natalie has the energy, the passion and the skill to succeed. Let her take you where you want to go.

 

As a vegetarian beef cattle farmer with 20 years’ experience in marketing, Natalie is just as at home in her Blundstone work boots walking the paddocks as she is in stilettos presenting to the board. Variety, diversity and the-next-big-challenge are what both interests and drives her - deep seeded DNA at work.

 

On the professional side, Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise. Using data and competitor research along with target segment profiles ensures outcomes and program ROI is achieved. And it all comes together via active and pro-active communication, stakeholder engagement and close working relationships with all (relevant) parties, both internal and external. After all, it’s no good generating market interest and qualified leads if you are not aligned with sales to ensure they drive those opportunities through the pipeline, and close them. It’s just what she does – day-in, day-out.

 

She has loads of experience behind her; achieving quarter-on-quarter KPIs and earning 100% of bonuses based on measured outcomes. She’s worked with product management teams throughout all stages of the solution lifecycle, spoken at Women in IT conferences, and has generated over $2.5M in the sales pipeline (leads generated from recent digital/social/traditional integrated tactics campaigning). Natalie develops strong sales and consultant relationships (yes they hassle her daily for information and insight), her mentor is a leader in his field and she does her best thinking during early morning jogs. However the greatest part is that she has so much more ahead of her – and that’s exciting.

 

Natalie Day

Client Partner

Country girl footing it with the city slickers

Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise.

At work:

Founder, Strategist, Marketeer

Sam founded Aamplify back in 2012 for one reason: Marketing is changing.

The days of forcing your message in front of someone and hoping it sticks are dead. Now, if you want to survive and have an edge on the competition, you need to make an emotional connection with your prospective customers. Sam’s vision of the digital-social change we are experiencing, and how it is fundamentally altering the way we market, was the inspiration behind Aamplify.

On a day-to-day basis, that's exactly what Sam does: He helps clients get results by making an emotional connection with their customers – even in B2B marketing. He also runs the business side of Aamplify.

Outside of Work:

Photographer & Film Maker

Sam likes to keep the creative juices flowing. So outside of work you'll find him indulging in his two main hobbies: film making and photography. 

He's even taken his interest in film making as far as attending film school in New York, where he learned to direct a full, screen-ready film. 

A quote you'll often hear from Sam...

"The effect you have on others is the most valuable currency you have"

- Jim Carrey

Samuel Williams

Managing Partner

Chief Storyteller

Former VP of Marketing, Chief Strategy Officer and Managing Director. Today he's a Virtual CMO and Chief Storyteller transforming how tech companies and pro-services firms go to market.

Born in Poland, Karol has had an interest in technology since a young age.

 

At 5 he received his first computer, and by 11 he had coded his first website. Karol credits his creative streak to the family business – a Newmarket-based art gallery, maintained by his parents since 2003. 

 

Karol started his graphic design career in high school, and continued doing freelance work throughout University, where he studied towards a BCom/BA in Marketing and Anthropology. Now as part of the Aamplify creative team, he hopes to learn as much as possible about design aesthetics and digital marketing platforms.

 

"i’M LIKE A VERSACE SPONGE, i SOAK UP THE BEST."
- RiFF RaFF

Karol Ruszkiewicz

Digital Designer

Painting the town red, figuratively and literally

With a keen interest in graphic design, digital marketing and branding, Karol is a natural fit in the Aamplify team.