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With over 20 years experience working a variety of production roles in New Zealand and the UK, Paula is excited to start her next challenge as Production Director at Aamplify.


Paula’s career in production began in the photography industry, first as an office manager and then as founding director of an agency in Auckland. Wanting to expand on her experience, she jetted off to London and spent the next nine years working in various production roles for photography and advertising agencies. A job offer with an internationally acclaimed production company brought Paula back to New Zealand’s shores, but it wasn’t long until her entrepreneurial spirit flared once more and she took a step out of her comfort zone to attend the inaugural Lightning Lab in Wellington with her co-founders, to work on their business idea.  After two and a half years and two successful rounds of fund raising, Paula and her co-founders sold the business in August 2015. 


Looking for a role where she could utilise all the skills she’d collected throughout her career, Paula has joined Aamplify as Production Director. Paula supports all areas of the business, keeping the team focused and on task so we can achieve our client’s goals. 


In her downtime Paula loves attending exhibitions, gigs and the theatre. She recently finished training as a Red Cross Volunteer for the Refugee Resettlement Program where she will assist a family to settle into New Zealand and empower them to achieve their goals in their new home.