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Emma is the go-to campaign digital guru at Aamplify.

Her passion for digital advertising began when she started noticing how many ads seemed irrelevant to their target audience. With a mission to make advertising genuinely interesting, rather than an annoying interruption, Emma began her journey into digital demand generation, and her passion has grown ever since.

With a background in branding, digital design and social media management, she is always analysing the human factor behind the hard data, and what the numbers imply about a buyer's thought processes.

She is an expert in identifying the unique objectives of each digital campaign, and is passionate about customising at each stage of the journey – from strategy through to execution.

When she's not finessing words, numbers and data, she enjoys hands on hobbies like ceramics and painting.