Intellectual Property
to make a difference

Access the right mix of experience, knowledge and passion – with a background in software, technology and professional services marketing.

Natalie has the energy, the passion and the skill to succeed. Let her take you where you want to go.


As a vegetarian beef cattle farmer with 20 years’ experience in marketing, Natalie is just as at home in her Blundstone work boots walking the paddocks as she is in stilettos presenting to the board. Variety, diversity and the-next-big-challenge are what both interests and drives her - deep seeded DNA at work.


On the professional side, Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise. Using data and competitor research along with target segment profiles ensures outcomes and program ROI is achieved. And it all comes together via active and pro-active communication, stakeholder engagement and close working relationships with all (relevant) parties, both internal and external. After all, it’s no good generating market interest and qualified leads if you are not aligned with sales to ensure they drive those opportunities through the pipeline, and close them. It’s just what she does – day-in, day-out.


She has loads of experience behind her; achieving quarter-on-quarter KPIs and earning 100% of bonuses based on measured outcomes. She’s worked with product management teams throughout all stages of the solution lifecycle, spoken at Women in IT conferences, and has generated over $2.5M in the sales pipeline (leads generated from recent digital/social/traditional integrated tactics campaigning). Natalie develops strong sales and consultant relationships (yes they hassle her daily for information and insight), her mentor is a leader in his field and she does her best thinking during early morning jogs. However the greatest part is that she has so much more ahead of her – and that’s exciting.


Natalie Day

Client Partner

Country girl footing it with the city slickers

Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise.

Warwick is driven by the need to ‘make things happen’ for businesses. He strives to help organisations leverage technology developments and realise their goals.


Warwick brings a wealth of sales and marketing experience to Aamplify. 

With a repertoire of senior positions, from Founding Director of publicly listed company, Renaissance Corporation, to ANZ Marketing Manager for Hewlett Packard’s Personal Systems Group in Sydney. Warwick has operated at the pulse of the ANZ IT industry for the last 25 years but don’t try and put him in a box as he is also developing an olive oil distribution business and loves to fund raise for the Waiheke Westpac Rescue Helicopter Trust.


Now as Strategic Account Director at Aamplify, Warwick is excited to help organisations understand the opportunity that can be delivered with digital marketing and the new business opportunities it brings.


Warwick is passionate about relationship building through open communication and collaboration. As an avid social media user himself, Warwick enjoys the extensive reach this marketing platform provides. In his words “I would much rather send a social media post to my 1500+ contacts or stand up in front of 1,000 people than have to have 1,000 one to one meetings and targeted social marketing just makes sense” He is efficient to say the least and the New Zealand Business Excellence Foundation agree awarding him the honour of “Most Significant Contribution by an individual to New Zealand Business Support” at the 2008 New Zealand Business Excellence Awards.


As a seasoned traveller and long distance cross trail runner, Warwick enjoys getting out of the office and exploring his surroundings. With its abundance of great food, wine, olive oil, beaches and scenery, he is proud to call Waiheke Island home and enjoys the quick morning commute and the lifestyle it affords.

Surprising fact: Warwick makes his own olive oil. 

Warwick Grey

Client Partner

Master Connector

Warwick is driven by the need to ‘make things happen’ for businesses. He strives to help organisations leverage technology developments and realise their goals.

Offering strategic leadership at the nexus of brand + culture + design, Margaret is a champion for the power of attraction, win-win relationships and integrated brand experiences. 


Beginning her career as a designer, Margaret is a recovering advertising agency creative. In true Aamplify form, she combines right-brain creativity with left-brain strategy to help clients build brand equity. She holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology in Palo Alto, CA. Margaret is also the author, researcher and co-creative director of Archetypes in Branding: A Toolkit for Creatives and Strategists. She thinks in systems, strategies and surprises. She creates in metaphor, music and story. 


As Client Partner, Margaret delivers strategic brand, design and business solutions while developing content marketing, demand generation and digital experiences.


Margaret has been called an information junkie with a childlike curiosity and is known for having an insatiable appetite for travel, trends and technologies.


“When the old map makers got to the edge of the world, they used to write, ‘beyond this place there be dragons’.” 

- Out of Africa


Margaret Hartwell

Client Partner

brand + culture + design

Working at the intersection of creativity and business, Margaret has been helping to develop successful brands in both the U.S. and Europe for over two decades. She leads our North American engagements, bringing subject matter expertise in the use of archetypes in branding. 

Simon transforms client projects from a blank piece of paper into a dynamic marketing experience


Simon enjoys the diversity that working with a diverse clientele offers. He thrives on the fact that every day, every project is different. As David Ogilvy once said "If it doesn't sell, it isn't creative." A maxim he believes in. He enjoys the challenge of tackling different creative and marketing problems, as each client requires a unique solution. Simon works directly with clients as their senior creative consultant, providing both conceptual and strategic approaches to marketing. He acts as the bridge from the ‘idea’ through to solution by defining, formulating, and developing the ‘stories’ that weave as marketing and digital campaigns to make up the brand.


Simon has lived and worked in France for more than half of his life,. With over 18 years’ experience in marketing roles, he has worked in marketing in a range of environments, from Cisco Systems in London during the first internet boom, agencyland at Ogilvy and Mather followed by numerous roles in client-side positions in the payment and technology industries for companies such as Fortinet and Ingram Micro. 


Wanting his kids to learn English and grow up closer to their grandparents, Simon made the choice to move back to New Zealand in 2015. He travels regularly and spends his weekends with his wife and kids showing them New Zealand. He enjoys traveling, skiing and can also be frequently found in his kitchen slow cooking with a glass of red at hand. He’s also been known to tear it up on the electric guitar!

Simon Shaw

Client Marketing Director

Idea magnet

Creating the bridge between concept and execution

At work:

Founder, Strategist, Marketeer

Sam founded Aamplify back in 2012 for one reason: Marketing is changing.

The days of forcing your message in front of someone and hoping it sticks are dead. Now, if you want to survive and have an edge on the competition, you need to make an emotional connection with your prospective customers. Sam’s vision of the digital-social change we are experiencing, and how it is fundamentally altering the way we market, was the inspiration behind Aamplify.

On a day-to-day basis, that's exactly what Sam does: He helps clients get results by making an emotional connection with their customers – even in B2B marketing. He also runs the business side of Aamplify.

Outside of Work:

Photographer & Film Maker

Sam likes to keep the creative juices flowing. So outside of work you'll find him indulging in his two main hobbies: film making and photography. 

He's even taken his interest in film making as far as attending film school in New York, where he learned to direct a full, screen-ready film. 

A quote you'll often hear from Sam...

"The effect you have on others is the most valuable currency you have"

- Jim Carrey

Samuel Williams

Managing Partner

Chief Storyteller

Former VP of Marketing, Chief Strategy Officer and Managing Director. Today he's a Virtual CMO and Chief Storyteller transforming how tech companies and pro-services firms go to market.

Georgina is a fun-loving, hard-working, and creative marketing professional with over 9 years of experience covering demand generation, brand development and strategic digital marketing to drive sales. Exposure to both agency and client-side has enabled her to develop a broad set of marketing skills which encompass creative thinking and an innovative approach to delivering on measurable business goals.


With a background in tech and professional services marketing she’s no stranger to understanding complex propositions and interpreting them in a customer centric fashion- blending business needs with creative spark when conceiving, developing and executing on point marketing campaigns.


Excited by now much of marketing in this day and age is data driven, she believes that here should be no lack of understanding when it comes to what makes your marketing and sales efforts successful in the 21st century.


When she’s not driving demand for clients, you’ll find Georgina pursuing her second passion: ballroom dancing!

Georgina Bondfield

Demand Generation Success Director

The fleet-footed fox trotter

Georgina’s all-consuming passion is telling a compelling brand story through creative design.

With over 20 years experience working a variety of production roles in New Zealand and the UK, Paula is excited to start her next challenge as Production Director at Aamplify.


Paula’s career in production began in the photography industry, first as an office manager and then as founding director of an agency in Auckland. Wanting to expand on her experience, she jetted off to London and spent the next nine years working in various production roles for photography and advertising agencies. A job offer with an internationally acclaimed production company brought Paula back to New Zealand’s shores, but it wasn’t long until her entrepreneurial spirit flared once more and she took a step out of her comfort zone to attend the inaugural Lightning Lab in Wellington with her co-founders, to work on their business idea.  After two and a half years and two successful rounds of fund raising, Paula and her co-founders sold the business in August 2015. 


Looking for a role where she could utilise all the skills she’d collected throughout her career, Paula has joined Aamplify as Production Director. Paula supports all areas of the business, keeping the team focused and on task so we can achieve our client’s goals. 


In her downtime Paula loves attending exhibitions, gigs and the theatre. She recently finished training as a Red Cross Volunteer for the Refugee Resettlement Program where she will assist a family to settle into New Zealand and empower them to achieve their goals in their new home. 

Paula Nightingale

Production Director

Chief WIP

A producer at heart, Paula is passionate about executing great ideas and making things happen – in time and on budget of course. Paula draws inspiration from the people and immense talent working in the creative industries. 

Tim has a keen interest in how technology can change the world we live in.


Whether it be amazing new products that were previously unimaginable, or the new dimension digital media can add to marketing campaigns, he is fascinated by the value that can be created by using measurable data to truly understanding the way people interact with a brand or product. Tim is a Marketo Certified Consultant.


Having delved into the local startup scene and previously worked for one of the Big 4 accounting firms, Tim holds a Commerce and Law conjoint degree from the University of Auckland and has been admitted as a Barrister and Solicitor of the High Court of New Zealand.


Tim enjoys taking time out to work on his own startup ideas, practice photography, or travel the globe. Next on his list: Cuba!

Timothy Roberts

Technology Director

Changing the world one user experience at a time

Tim is fascinated by the value that can be created in truly understanding the way people interact with a brand or product through measurable data.


Max is a natural problem solver, using his creative talent to find solutions to challenging projects.


Max uses design as a communication platform to bring ideas to life. Over the last 15 years he has cultivated a deep understanding of the various aesthetic requirements in different media forms. Now armed with a keen intuition and an eye for detail, Max heads up the design team as Creative Director, overseeing all work that comes out of the studio, from digital to print and everything in between.
Before joining Aamplify, Max was based in Melbourne, leading the in-house creative team for a telecommunications company. Moving home to NZ has been a bit of an adjustment, but he definitely doesn’t miss the snakes (not that he ever saw one).
When he’s not at his computer – Mac of course – Max enjoys getting out on the court, field or pitch and playing sport. Top mentions include golf, tennis, soccer and basketball.

Max Allen

Creative Director

The Creative Chugger

Max thrives on creating clean, user-friendly design that tells a compelling brand story.

With over a decade of experience in marketing, Jamie enjoys working with clients to build relationships and collaborate on projects that add value to their business.


Jamie began her marketing career as a graphic designer, gaining her qualification from Unitec in Auckland. Working in a variety of roles, both agency and client side, Jamie has a comprehensive understanding of how to build and maintain strong agency-client relationships, working towards measurable goals that benefit all parties involved. 


As Executive Director, Jamie keeps the team working together as a cohesive unit. With a deep knowledge of core business operations, Jamie offers moral support and team building activities to ensure the staff at Aamplify come to work everyday with a smile, ready to create magnetic demand for their client’s brands. 

Outside of work Jamie is all about her children, of which she has two. The whole family love outdoor activities, especially camping. 

Jamie Worrall

Client Manager and Talent Director

Camp Mother

Jamie is passionate about marketing and the influence of technology on digital marketing strategy and customer experience design.


As a qualified journalist Thomas has always been intrigued by the goings-on of the world and the captivating stories just waiting to be told.


After originally harbouring ambitions to be a newsreader, Thomas found far more potential to engage with audiences through the written word. From university he landed a job at M2 Magazine writing across their various titles, including M2 Australia and M2woman (don’t worry ladies, he wasn’t writing the advice columns, although he would’ve done a great job nonetheless).


During his time at M2 Thomas found himself talking to Dan Carter about undies, Shane Warne about beer and Taika Waititi about making an Air New Zealand safety video, among many other interesting experiences. Having honed his content marketing prowess at M2 collaborating with brands like Audi, Lion and Converse, he’s decided to leave the magazine world behind and really get his hands dirty at Aamplify, working across our diverse client portfolio and ensuring everything copy-related is in tip-top shape. When he’s not writing and strategising you might struggle to track him down, as he’s likely to be roaming new destinations both here and abroad.

Thomas Patterson

Content Strategist

The roving reporter

When he’s not writing and strategising you might struggle to track him down, as he’s likely to be roaming new destinations both in New Zealand and abroad.


With a diverse background in science and business, Monique has the ability to approach problems with finesse and flair.


After completing her Masters degree at the end of 2014, she decided it was time for a change and landed herself a content marketing role in Boston, MA. The East Coast taught Monique many things, and she quickly discovered that digital marketing (along with a Netflix subscription and New York pizza) was something she wanted to pursue.


Back on New Zealand soil and excited for the next challenge, Monique has joined the Aamplify team. As a digital marketer she uses her wild imagination and infectious excitability to bring client’s stories to life online.

Monique Lees

Senior Digital Marketing Specialist

And copywriting wiz

Monique uses her wild imagination and infectious excitability to bring clients' stories to life online.

Eugene is Aamplify’s resident web designer, bringing stories to life though engaging digital experiences.


Initially completing a Bachelor of Communications, Eugene discovered his passion for all things tech, going on to complete a Diploma in Web Design at YOOBEE School of Design.
A master storyteller who delights in creating new, more efficient ways of doing things, he enjoys both the server and client side.
Hailing from New Zealand music royalty, it’s no surprise you’ll find Eugene working on his own tracks or immersed in the world of gaming when he’s not in the office.

Eugene Rayner

Web Designer

Office Prankster

Eugene matches the knowledge of beautiful design with the technical know-how to create lasting results for clients


As Aamplify’s UX designer, Jenny designs digital experiences that delight both clients and their customers. 

Jenny is innovative, conceptual, and has applied knowledge in visual, spatial and interactive design. Coming from a background in architecture, Jenny has worked on New Zealand's largest infrastructure project - the Auckland City Rail Link - before moving on to Crimson Education, an international education consulting company, to strategise and design their learning management system. 


Jenny holds a Master of Design in human centered design and is passionate about developing digital platforms that transform the way we interact with content. She is an advocate of good service design and brings a fresh and relevant perspective to the way people engage with digital interfaces.


When she’s not at work, you’ll find Jenny drawing, swimming or exploring the great outdoors. Word on the street is she also makes a killer scrambled eggs!

Jenny Yan

User Experience Designer

Scrambled Eggspert

Design-thinking sits at the heart of what Jenny does day to day. Her ability to embrace context and technicality ensures a seamless experience for the end users, transforming a concept into reality. 

Thomas is Aamplify's Digital Marketing Specialist, creating, executing and analysing campaigns for a range of clients.


With a diverse background spanning both fitness and acting, Thomas stumbled upon his passion for marketing and returned to university to study a Bachelor of Communications in digital media and advertising.


Our resident fitness guru can be found at the gym or playing American football in his free time. Competitive by nature, he is achievement orientated and determined to deliver consistent improvement for clients.


Thomas Moon

Digital Marketing Specialist

Rocket Man

At the gym or in the office, Thomas pushes himself constantly to better the results achieved

Matt has always been naturally design-inclined and his skills are entirely self-taught. He learned Photoshop at the age of 12 and taught himself programming and developing in his teens.


This drive to grow his expertise has become addictive and Matt now counts print design, video editing, photography and film among his many skills.

From building websites at 14, Matt has gone on to do freelance web development, as well as honing his skills in graphic design at his father’s architecture firm. The aspect he enjoys most about his job is getting to work on new projects all the time, thinking up new ideas and applying lessons from previous work to new scenarios.

Matt’s hobbies include watching cricket, cooking and music. In fact, he used to be a DJ on George FM until a former Prime Minister's son took over.

Matt Gascoigne

Digital Designer

Cooking Up New Ideas

Coming from a background in technology, Matt is a digital designer who brings his expansive knowledge and flair (as well as a passion for cooking) to the table.

A creative at heart, anna thrives in the aamplify family


Armed with a Bachelor of Arts (double major in Anthropology and Art History) and Graduate Diploma in Secondary Education (both from The University of Auckland), Anna adds another dimension to her role as Account Keeper for the Aamplify team.


Anna’s background in the social sciences and education, combined with her general interest in people and their behaviour, have equipped her with a body of knowledge that lends itself well to the world of marketing. Staying close to her creative roots, Aamplify has allowed Anna to immerse herself in the story’s of our clients.


In addition to her academic qualifications, Anna’s past roles have included Actor/Talent Agent, PA and Dance Instructor/Examiner. However, despite having led a varied career path, Anna’s most challenging (and most rewarding!) role to date would be that of mother to her two children.  

Anna Yee

Director of First Impressions

Service with a smile

With a plethora of skills in the business world, Anna is known for 'getting things done'

Drew's passion for technology and innovation allows him to stand out from the crowd


In his final year of his BCom/BA degree at the University of Auckland, Drew takes care of tasks ranging from social selling to finance, and everything in between. Drew's can-do attitude to every task is a testament to his reliability, perseverance and efficiency.

Student of Economics, Finance and Mandarin Chinese, Drew is happy to help with just about anything – including leftovers. Outside of work, Drew is a keen outdoors man and likes to get out on the harbour as often as possible. He is also a keen skier during the winter months.

Drew McCartie

Social Demand Generation

The man with a plan

A hard-worker and efficient operator, Drew hasn't met a task he couldn't complete

Aamplify’s newest intern.


Born in Fuzhou, China on Christmas Eve, Robert is in his 4th and final year of university, completing a Bachelor of Commerce with Honours in Marketing.


As an aspiring entrepreneur, Robert has a curious mind, loves building relationships and taking on challenges. 


Outside of work, Robert can be found at a swanky watering hole with friends, going out to dinner and playing basketball. He also has a keen eye for nature and spends most of his free time on day trips, going for walks in the mountains and finding beautiful hidden spots.


Robert’s friends describe him as someone you hear before you see. He enjoys travelling and adventure, having backpacked across Europe and South America, where he taught English in Columbia and Poland.

Robert Gao

Marketing Intern

The Young Buck

Robert enjoys the intricate ideas behind highly successful advertising and marketing campaigns and thrives when he is put in the deep end.