Natalie has the energy, the passion and the skill to succeed. Let her take you where you want to go.
As a vegetarian beef cattle farmer with 20 years’ experience in marketing, Natalie is just as at home in her Blundstone work boots walking the paddocks as she is in stilettos presenting to the board. Variety, diversity and the-next-big-challenge are what both interests and drives her - deep seeded DNA at work.
On the professional side, Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise. Using data and competitor research along with target segment profiles ensures outcomes and program ROI is achieved. And it all comes together via active and pro-active communication, stakeholder engagement and close working relationships with all (relevant) parties, both internal and external. After all, it’s no good generating market interest and qualified leads if you are not aligned with sales to ensure they drive those opportunities through the pipeline, and close them. It’s just what she does – day-in, day-out.
She has loads of experience behind her; achieving quarter-on-quarter KPIs and earning 100% of bonuses based on measured outcomes. She’s worked with product management teams throughout all stages of the solution lifecycle, spoken at Women in IT conferences, and has generated over $2.5M in the sales pipeline (leads generated from recent digital/social/traditional integrated tactics campaigning). Natalie develops strong sales and consultant relationships (yes they hassle her daily for information and insight), her mentor is a leader in his field and she does her best thinking during early morning jogs. However the greatest part is that she has so much more ahead of her – and that’s exciting.