Intellectual Property
to make a difference

Access the right mix of experience, knowledge and passion – with a background in software, technology and professional services marketing.

Natalie has the energy, the passion and the skill to succeed. Let her take you where you want to go.


As a vegetarian beef cattle farmer with 20 years’ experience in marketing, Natalie is just as at home in her Blundstone work boots walking the paddocks as she is in stilettos presenting to the board. Variety, diversity and the-next-big-challenge are what both interests and drives her - deep seeded DNA at work.


On the professional side, Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise. Using data and competitor research along with target segment profiles ensures outcomes and program ROI is achieved. And it all comes together via active and pro-active communication, stakeholder engagement and close working relationships with all (relevant) parties, both internal and external. After all, it’s no good generating market interest and qualified leads if you are not aligned with sales to ensure they drive those opportunities through the pipeline, and close them. It’s just what she does – day-in, day-out.


She has loads of experience behind her; achieving quarter-on-quarter KPIs and earning 100% of bonuses based on measured outcomes. She’s worked with product management teams throughout all stages of the solution lifecycle, spoken at Women in IT conferences, and has generated over $2.5M in the sales pipeline (leads generated from recent digital/social/traditional integrated tactics campaigning). Natalie develops strong sales and consultant relationships (yes they hassle her daily for information and insight), her mentor is a leader in his field and she does her best thinking during early morning jogs. However the greatest part is that she has so much more ahead of her – and that’s exciting.


Natalie Day

Client Partner

Country girl footing it with the city slickers

Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise.

Warwick is driven by the need to ‘make things happen’ for businesses. He strives to help organisations leverage technology developments and realise their goals.


Warwick brings a wealth of sales and marketing experience to Aamplify. 

With a repertoire of senior positions, from Founding Director of publicly listed company, Renaissance Corporation, to ANZ Marketing Manager for Hewlett Packard’s Personal Systems Group in Sydney. Warwick has operated at the pulse of the ANZ IT industry for the last 25 years but don’t try and put him in a box as he is also developing an olive oil distribution business and loves to fund raise for the Waiheke Westpac Rescue Helicopter Trust.


Now as Strategic Account Director at Aamplify, Warwick is excited to help organisations understand the opportunity that can be delivered with digital marketing and the new business opportunities it brings.


Warwick is passionate about relationship building through open communication and collaboration. As an avid social media user himself, Warwick enjoys the extensive reach this marketing platform provides. In his words “I would much rather send a social media post to my 1500+ contacts or stand up in front of 1,000 people than have to have 1,000 one to one meetings and targeted social marketing just makes sense” He is efficient to say the least and the New Zealand Business Excellence Foundation agree awarding him the honour of “Most Significant Contribution by an individual to New Zealand Business Support” at the 2008 New Zealand Business Excellence Awards.


As a seasoned traveller and long distance cross trail runner, Warwick enjoys getting out of the office and exploring his surroundings. With its abundance of great food, wine, olive oil, beaches and scenery, he is proud to call Waiheke Island home and enjoys the quick morning commute and the lifestyle it affords.

Surprising fact: Warwick makes his own olive oil. 

Warwick Grey

Client Partner

Master Connector

Warwick is driven by the need to ‘make things happen’ for businesses. He strives to help organisations leverage technology developments and realise their goals.

Offering strategic leadership at the nexus of brand + culture + design, Margaret is a champion for the power of attraction, win-win relationships and integrated brand experiences. 


Beginning her career as a designer, Margaret is a recovering advertising agency creative. In true Aamplify form, she combines right-brain creativity with left-brain strategy to help clients build brand equity. She holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology in Palo Alto, CA. Margaret is also the author, researcher and co-creative director of Archetypes in Branding: A Toolkit for Creatives and Strategists. She thinks in systems, strategies and surprises. She creates in metaphor, music and story. 


As Client Partner, Margaret delivers strategic brand, design and business solutions while developing content marketing, demand generation and digital experiences.


Margaret has been called an information junkie with a childlike curiosity and is known for having an insatiable appetite for travel, trends and technologies.


“When the old map makers got to the edge of the world, they used to write, ‘beyond this place there be dragons’.” 

- Out of Africa


Margaret Hartwell

Client Partner

brand + culture + design

Working at the intersection of creativity and business, Margaret has been helping to develop successful brands in both the U.S. and Europe for over two decades. She leads our North American engagements, bringing subject matter expertise in the use of archetypes in branding. 

Simon is our link between the strategy and the creative. He delves deep to understand exactly what it is the business and brand needs to achieve.


Simon is a writer, a creative and a strategist, all bundled-up into one, local, ‘Client Partner’ package. He loves writing and developing content that explains what a product does, but more importantly, the difference a product can make to a business’s or a person’s life. He enjoys creating those hooks or triggers that nudge or disrupt people out from the day to day, and into the here and now.
Simon is probably best known for the work he’s done as a brand development specialist – building brands and the stories that bring them to life. While he was Director of Strategy and Creative at Bang, he developed the now well-known ‘Brand Foundations Report’ methodology, and all Bang’s brand development process. He’s also one of the leading brand archetype specialists in Australia.
Over the last few years, Simon has worked on brand and marketing projects for organisations as diverse as Cisco, IBM, Microsoft, The City of Sydney, Charlie and Co., Snag Stand, and various not-for-profits and charities.
With Aamplify, Simon will continue to work with clients in New Zealand and Australia, developing content marketing, delivering digital experiences and creating brands.


When he’s not working...

Books, music, fitness and family: that pretty-much sums up Simon’s other interests. He’s currently re-teaching himself piano which, he says, ‘Is as frustrating as it is enjoyable’.

Simon Steele

Client Partner

Where strategy meets creative

Simon is a strategic thinker who loves creating brands and stories that bring them to life. Based in Sydney, he leads our Sydney-side engagements: developing customer engagement strategies; delving deep to uncover the meaning and value of a brand; and putting the sparkle in our clients’ marketing campaigns.

At work:

Founder, Strategist, Marketeer

Sam founded Aamplify back in 2012 for one reason: Marketing is changing.

The days of forcing your message in front of someone and hoping it sticks are dead. Now, if you want to survive and have an edge on the competition, you need to make an emotional connection with your prospective customers. Sam’s vision of the digital-social change we are experiencing, and how it is fundamentally altering the way we market, was the inspiration behind Aamplify.

On a day-to-day basis, that's exactly what Sam does: He helps clients get results by making an emotional connection with their customers – even in B2B marketing. He also runs the business side of Aamplify.

Outside of Work:

Photographer & Film Maker

Sam likes to keep the creative juices flowing. So outside of work you'll find him indulging in his two main hobbies: film making and photography. 

He's even taken his interest in film making as far as attending film school in New York, where he learned to direct a full, screen-ready film. 

A quote you'll often hear from Sam...

"The effect you have on others is the most valuable currency you have"

- Jim Carrey

Samuel Williams

Managing Partner

Chief Storyteller

Former VP of Marketing, Chief Strategy Officer and Managing Director. Today he's a Virtual CMO and Chief Storyteller transforming how tech companies and pro-services firms go to market.

Georgina is a fun-loving, hard-working, and creative marketing professional with over 9 years of experience covering demand generation, brand development and strategic digital marketing to drive sales. Exposure to both agency and client-side has enabled her to develop a broad set of marketing skills which encompass creative thinking and an innovative approach to delivering on measurable business goals.


With a background in tech and professional services marketing she’s no stranger to understanding complex propositions and interpreting them in a customer centric fashion- blending business needs with creative spark when conceiving, developing and executing on point marketing campaigns.


Excited by now much of marketing in this day and age is data driven, she believes that here should be no lack of understanding when it comes to what makes your marketing and sales efforts successful in the 21st century.


When she’s not driving demand for clients, you’ll find Georgina pursuing her second passion: ballroom dancing!

Georgina Bondfield

Demand Generation Success Director

The fleet-footed fox trotter

Georgina’s all-consuming passion is telling a compelling brand story through creative design.

With over 20 years experience working a variety of production roles in New Zealand and the UK, Paula is excited to start her next challenge as Production Director at Aamplify.


Paula’s career in production began in the photography industry, first as an office manager and then as founding director of an agency in Auckland. Wanting to expand on her experience, she jetted off to London and spent the next nine years working in various production roles for photography and advertising agencies. A job offer with an internationally acclaimed production company brought Paula back to New Zealand’s shores, but it wasn’t long until her entrepreneurial spirit flared once more and she took a step out of her comfort zone to attend the inaugural Lightning Lab in Wellington with her co-founders, to work on their business idea.  After two and a half years and two successful rounds of fund raising, Paula and her co-founders sold the business in August 2015. 


Looking for a role where she could utilise all the skills she’d collected throughout her career, Paula has joined Aamplify as Production Director. Paula supports all areas of the business, keeping the team focused and on task so we can achieve our client’s goals. 


In her downtime Paula loves attending exhibitions, gigs and the theatre. She recently finished training as a Red Cross Volunteer for the Refugee Resettlement Program where she will assist a family to settle into New Zealand and empower them to achieve their goals in their new home. 

Paula Nightingale

Production Director

Chief WIP

A producer at heart, Paula is passionate about executing great ideas and making things happen – in time and on budget of course. Paula draws inspiration from the people and immense talent working in the creative industries. 

Tim has a keen interest in how technology can change the world we live in.


Whether it be amazing new products that were previously unimaginable, or the new dimension digital media can add to marketing campaigns, he is fascinated by the value that can be created by using measurable data to truly understanding the way people interact with a brand or product. Tim is a Marketo Certified Consultant.


Having delved into the local startup scene and previously worked for one of the Big 4 accounting firms, Tim holds a Commerce and Law conjoint degree from the University of Auckland and has been admitted as a Barrister and Solicitor of the High Court of New Zealand.


Tim enjoys taking time out to work on his own startup ideas, practice photography, or travel the globe. Next on his list: Cuba!

Timothy Roberts

Technology Director

Changing the world one user experience at a time

Tim is fascinated by the value that can be created in truly understanding the way people interact with a brand or product through measurable data.


Max is a natural problem solver, using his creative talent to find solutions to challenging projects.


Max uses design as a communication platform to bring ideas to life. Over the last 15 years he has cultivated a deep understanding of the various aesthetic requirements in different media forms. Now armed with a keen intuition and an eye for detail, Max heads up the design team as Creative Director, overseeing all work that comes out of the studio, from digital to print and everything in between.
Before joining Aamplify, Max was based in Melbourne, leading the in-house creative team for a telecommunications company. Moving home to NZ has been a bit of an adjustment, but he definitely doesn’t miss the snakes (not that he ever saw one).
When he’s not at his computer – Mac of course – Max enjoys getting out on the court, field or pitch and playing sport. Top mentions include golf, tennis, soccer and basketball.

Max Allen

Creative Director

The Creative Chugger

Max thrives on creating clean, user-friendly design that tells a compelling brand story.

With over a decade of experience in marketing, Jamie enjoys working with clients to build relationships and collaborate on projects that add value to their business.


Jamie began her marketing career as a graphic designer, gaining her qualification from Unitec in Auckland. Working in a variety of roles, both agency and client side, Jamie has a comprehensive understanding of how to build and maintain strong agency-client relationships, working towards measurable goals that benefit all parties involved. 


As Executive Director, Jamie keeps the team working together as a cohesive unit. With a deep knowledge of core business operations, Jamie offers moral support and team building activities to ensure the staff at Aamplify come to work everyday with a smile, ready to create magnetic demand for their client’s brands. 

Outside of work Jamie is all about her children, of which she has two. The whole family love outdoor activities, especially camping. 

Jamie Worrall

Client Manager and Talent Director

Camp Mother

Jamie is passionate about marketing and the influence of technology on digital marketing strategy and customer experience design.

Jemma is the coordinator at Aamplify, pulling together resources from our team to carry out projects for clients.


Jemma liaises with these clients, guiding them through campaigns and ensuring complete understanding, as well as best possible results.


Crafty by nature, Jemma learned to sew when she was 7 and is always creating something on her sewing machine or in the kitchen. She spends her down-time trawling through Pinterest for her next project.


A self-confessed organiser, Jemma thrives on coordinating events such as seminars, celebrations, launches and more. Her role at Aamplify encompasses all of these and allows her to craft successful campaigns with even more successful outcomes for the client.

Jemma Hunter

Client Manager

Crafting up a storm

Jemma is known for 'just getting things done' and has a passion for helping great brands stand out above the rest.


With a diverse background in science and business, Monique has the ability to approach problems with finesse and flair.


After completing her Masters degree at the end of 2014, she decided it was time for a change and landed herself a content marketing role in Boston, MA. The East Coast taught Monique many things, and she quickly discovered that digital marketing (along with a Netflix subscription and New York pizza) was something she wanted to pursue.


Back on New Zealand soil and excited for the next challenge, Monique has joined the Aamplify team. As a digital marketer she uses her wild imagination and infectious excitability to bring client’s stories to life online.

Monique Lees

Senior Digital Marketing Specialist

And copywriting wiz

Monique uses her wild imagination and infectious excitability to bring clients' stories to life online.

Thomas is Aamplify's Digital Marketing Specialist, creating, executing and analysing campaigns for a range of clients.


With a diverse background spanning both fitness and acting, Thomas stumbled upon his passion for marketing and returned to university to study a Bachelor of Communications in digital media and advertising.


Our resident fitness guru can be found at the gym or playing American football in his free time. Competitive by nature, he is achievement orientated and determined to deliver consistent improvement for clients.


Thomas Moon

Digital Marketing Specialist

Rocket Man

At the gym or in the office, Thomas pushes himself constantly to better the results achieved

Kate is Aamplify’s resident intern, managing social demand generation for many of our clients. 


Currently in the third year of her BCom/BProp degree, Kate is majoring in commercial law and marketing, with the hope of pursuing property marketing in the future.


As a self-professed foodie, Kate loves Asian cuisine, in particular Vietnamese food. Word is, she’s the expert when it comes to ordering at Café Hanoi.


When she’s not in the office or hitting the books at university, Kate enjoys fishing and spending time out on the water with her family. 

Kate vanderZeyden

Social Demand Generation

Fishing for leads

From LinkedIn to Twitter, and everything in between, Kate has social selling down to a fine art. 

As UX Designer, Rahul's passion is advocating for users’ needs in everything from product design to usability. 


His career began in 2004, with a small digital agency in New Delhi as a Graphic Designer.


Rahul is a self-confessed "Fitness Freak", spending his down-time taking an interest in fitness training to become a certified trainer in the future.


At work Rahul is a problem solver, improver and next level thinker. He spends his time designing processes, prototyping and fixing any technical issue thrown his way.


In cricketing parlance, Rahul would be referred to as a genuine 'all rounder' and a hugely talented one at that! He has worked and studied hard to acquire a wealth of knowledge and richness of experience across multiple disciplines within the wonderful world of cyberspace. His confidence and track record qualifies him to state unequivocally that he indeed is 'a skilled, professional all rounder'.


Rahul was the opening batsman for the New Delhi under 18's team - give him the bat and he will score some runs.

Rahul Shandiliya

UX Application Designer

Transforming ideas into reality

At work Rahul is a problem solver, improver and next level thinker. He spends his time designing processes, prototyping and fixing any technical issue thrown his way.

Robert began his design career in 1992 as a graphic designer and animator for The Gibson Group – a Wellington-based film and television production company.


Since then he has been riding the technology wave that hit the design industry. From print to animation to web technology, learning new applications has been a necessity, and luckily also a strength for Robert.


Robert sees design as a calling, rather than just a job. A day in the life of a designer includes tasks such as investigating typefaces, playing with negative space, exploring colour and building hierarchical relationships. These could just as easily describe the kind of topics that Robert is generally interested in, regardless of his occupation.


Being raised in the age of the computer also meant riding the computer gaming wave from 1981. ZX81, ZX Spectrum, BBC Model B, Commodore 64 and Amiga may mean nothing to most people, but these computers were very influential to Robert in his formative years. What’s he currently playing? Generally, Football Manager 2014 or Civilization V.


When he was 12, Robert once wrote a computer program in BASIC that allowed him to keep track of the cricket score. The program gave run-rate required statistics, and even drew a ‘worm’ that included the fall of wickets. This was, of course, during the NZ cricket heyday when Richard Hadlee was king.


Robert has over 8 years' experience practicing karate – starting with Kushokan, then Zen Do Kai and finally Okinawan Go-ju Ryu Karate. He can sometimes be seen on a beach close to Chelsea Bay, going through his kata (a series of movements, or forms).

Robert Stevens

Senior Designer

Putting the art in martial arts

Robert sees design as a calling rather than just a job, and he's been writing computer games since he was 7. From print to animation to web technology, it's all second nature.

Eugene is Aamplify’s resident web designer, bringing stories to life though engaging digital experiences.


Initially completing a Bachelor of Communications, Eugene discovered his passion for all things tech, going on to complete a Diploma in Web Design at YOOBEE School of Design.
A master storyteller who delights in creating new, more efficient ways of doing things, he enjoys both the server and client side.
Hailing from New Zealand music royalty, it’s no surprise you’ll find Eugene working on his own tracks or immersed in the world of gaming when he’s not in the office.

Eugene Rayner

Web Designer

Office Prankster

Eugene matches the knowledge of beautiful design with the technical know-how to create lasting results for clients


As a qualified journalist Thomas has always been intrigued by the goings-on of the world and the captivating stories just waiting to be told.


After originally harbouring ambitions to be a newsreader, Thomas found far more potential to engage with audiences through the written word. From university he landed a job at M2 Magazine writing across their various titles, including M2 Australia and M2woman (don’t worry ladies, he wasn’t writing the advice columns, although he would’ve done a great job nonetheless).


During his time at M2 Thomas found himself talking to Dan Carter about undies, Shane Warne about beer and Taika Waititi about making an Air New Zealand safety video, among many other interesting experiences. Having honed his content marketing prowess at M2 collaborating with brands like Audi, Lion and Converse, he’s decided to leave the magazine world behind and really get his hands dirty at Aamplify, working across our diverse client portfolio and ensuring everything copy-related is in tip-top shape. When he’s not writing and strategising you might struggle to track him down, as he’s likely to be roaming new destinations both here and abroad.

Thomas Patterson

Content Strategist

The roving reporter

When he’s not writing and strategising you might struggle to track him down, as he’s likely to be roaming new destinations both in New Zealand and abroad.

Suzanne is a senior marketing professional with an extensive track record for driving business outcomes from marketing investment.


She has 34 years in IT – in the US, Australia and New Zealand – and has been a leader in a wide range of company types, from very small NZ startups to major multi-nationals. Leaving her most recent role as Chief Marketing Officer for Cisco for Australia and New Zealand, Suzanne has joined Aamplify in a strategic Client Partner capacity, driving new strategies to market and innovative business models.


A creator, Suzanne thrives on initiating new ways of achieving results. She is passionate about adding huge value to her organisation and to her clients. She enjoys offering refreshing perspectives, insights and solutions and encourages others to do the same. Suzanne has found a happy home with Aamplify, where she can exercise her passions.


Having lived in Hawaii and then California, Suzanne has been domiciled in NZ since 1987. She is bewitched by the amazing combination of opportunity and lifestyle offered in this country. Suzanne spends a large amount of time in the Coromandel, boating, fishing and enjoying an active, outdoors lifestyle. Suzanne also sings and performs with two community choirs.


In 1982, Suzanne turned down a job offer with Microsoft, citing an aversion to the weather in Seattle. She is still kicking herself.

Suzanne Hansen

Client Partner

Recent escapee from the corporate world

Suzanne thrives on initiating new ways of achieving results. She is passionate about adding huge value to her organisation and to her clients. 

A creative at heart, anna thrives in the aamplify family


Armed with a Bachelor of Arts (double major in Anthropology and Art History) and Graduate Diploma in Secondary Education (both from The University of Auckland), Anna adds another dimension to her role as Account Keeper for the Aamplify team.


Anna’s background in the social sciences and education, combined with her general interest in people and their behaviour, have equipped her with a body of knowledge that lends itself well to the world of marketing. Staying close to her creative roots, Aamplify has allowed Anna to immerse herself in the story’s of our clients.


In addition to her academic qualifications, Anna’s past roles have included Actor/Talent Agent, PA and Dance Instructor/Examiner. However, despite having led a varied career path, Anna’s most challenging (and most rewarding!) role to date would be that of mother to her two children.  

Anna Yee

Director of First Impressions

Service with a smile

With a plethora of skills in the business world, Anna is known for 'getting things done'