Intellectual Property
to make a difference

Access the right mix of experience, knowledge and passion – with a background in software, technology and professional services marketing.

Drew's passion for technology and innovation allows him to stand out from the crowd


In his final year of his BCom/BA degree at the University of Auckland, Drew takes care of tasks ranging from social selling to finance, and everything in between. Drew's can-do attitude to every task is a testament to his reliability, perseverance and efficiency.

Student of Economics, Finance and Mandarin Chinese, Drew is happy to help with just about anything – including leftovers. Outside of work, Drew is a keen outdoors man and likes to get out on the harbour as often as possible. He is also a keen skier during the winter months.

Drew McCartie

Social Demand Generation

The man with a plan

A hard-worker and efficient operator, Drew hasn't met a task he couldn't complete

Natalie has the energy, the passion and the skill to succeed. Let her take you where you want to go.


As a vegetarian beef cattle farmer with 20 years’ experience in marketing, Natalie is just as at home in her Blundstone work boots walking the paddocks as she is in stilettos presenting to the board. Variety, diversity and the-next-big-challenge are what both interests and drives her - deep seeded DNA at work.


On the professional side, Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise. Using data and competitor research along with target segment profiles ensures outcomes and program ROI is achieved. And it all comes together via active and pro-active communication, stakeholder engagement and close working relationships with all (relevant) parties, both internal and external. After all, it’s no good generating market interest and qualified leads if you are not aligned with sales to ensure they drive those opportunities through the pipeline, and close them. It’s just what she does – day-in, day-out.


She has loads of experience behind her; achieving quarter-on-quarter KPIs and earning 100% of bonuses based on measured outcomes. She’s worked with product management teams throughout all stages of the solution lifecycle, spoken at Women in IT conferences, and has generated over $2.5M in the sales pipeline (leads generated from recent digital/social/traditional integrated tactics campaigning). Natalie develops strong sales and consultant relationships (yes they hassle her daily for information and insight), her mentor is a leader in his field and she does her best thinking during early morning jogs. However the greatest part is that she has so much more ahead of her – and that’s exciting.


Natalie Day

Client Partner

Country girl footing it with the city slickers

Natalie has marketing know-how within a revenue generation context. Her deep understanding of how to get cut-through within a highly competitive market, and the use of right-time, right-person, and right-message programs comes from years of practise.


Myra is a creative marketing professional with over 25 years of international experience.


Her experience covers brand development, demand generation and strategic digital marketing to drive sales.


With a background in tech and professional services marketing, she’s no stranger to understanding complex propositions and interpreting them in a customer centric fashion. She blends business needs with a creative spark when conceiving, developing and executing on point marketing campaigns.


Excited by how much of marketing in this day and age is data driven, she believes that there should be no lack of understanding when it comes to what makes your marketing/sales efforts successful in the 21st century.


When she’s not driving demand for clients, you’ll find Myra pursuing her second passion: singing and song writing on her guitar!

Myra Cohen

Account Director

Creative Geek

Myra is a senior marketer with an extensive track record of delivering key business outcomes. She loves leveraging technology to maximise marketing returns.

At work:

Founder, Strategist, Marketeer

Sam founded Aamplify back in 2012 for one reason: Marketing is changing.

The days of forcing your message in front of someone and hoping it sticks are dead. Now, if you want to survive and have an edge on the competition, you need to make an emotional connection with your prospective customers. Sam’s vision of the digital-social change we are experiencing, and how it is fundamentally altering the way we market, was the inspiration behind Aamplify.

On a day-to-day basis, that's exactly what Sam does: He helps clients get results by making an emotional connection with their customers – even in B2B marketing. He also runs the business side of Aamplify.

Outside of Work:

Photographer & Film Maker

Sam likes to keep the creative juices flowing. So outside of work you'll find him indulging in his two main hobbies: film making and photography. 

He's even taken his interest in film making as far as attending film school in New York, where he learned to direct a full, screen-ready film. 

A quote you'll often hear from Sam...

"The effect you have on others is the most valuable currency you have"

- Jim Carrey

Samuel Williams

Managing Partner

Chief Storyteller

Former VP of Marketing, Chief Strategy Officer and Managing Director. Today he's a Virtual CMO and Chief Storyteller transforming how tech companies and pro-services firms go to market.

Tim has a keen interest in how technology can change the world we live in.


Whether it be amazing new products that were previously unimaginable, or the new dimension digital media can add to marketing campaigns, he is fascinated by the value that can be created by using measurable data to truly understanding the way people interact with a brand or product. Tim is a Marketo Certified Consultant.


Having delved into the local startup scene and previously worked for one of the Big 4 accounting firms, Tim holds a Commerce and Law conjoint degree from the University of Auckland and has been admitted as a Barrister and Solicitor of the High Court of New Zealand.


Tim enjoys taking time out to work on his own startup ideas, practice photography, or travel the globe. Next on his list: Cuba!

Timothy Roberts

Technology Director

Changing the world one user experience at a time

Tim is fascinated by the value that can be created in truly understanding the way people interact with a brand or product through measurable data.


Max is a natural problem solver, using his creative talent to find solutions to challenging projects.


Max uses design as a communication platform to bring ideas to life. Over the last 15 years he has cultivated a deep understanding of the various aesthetic requirements in different media forms. Now armed with a keen intuition and an eye for detail, Max heads up the design team as Creative Director, overseeing all work that comes out of the studio, from digital to print and everything in between.
Before joining Aamplify, Max was based in Melbourne, leading the in-house creative team for a telecommunications company. Moving home to NZ has been a bit of an adjustment, but he definitely doesn’t miss the snakes (not that he ever saw one).
When he’s not at his computer – Mac of course – Max enjoys getting out on the court, field or pitch and playing sport. Top mentions include golf, tennis, soccer and basketball.

Max Allen

Creative Director

The Creative Chugger

Max thrives on creating clean, user-friendly design that tells a compelling brand story.


Solving digital problems is what Nick does best.

He asks the right questions, then reverts with considered solutions. His expertise and creativity allow him to develop tangible results. This keeps clients ahead of the pack, and prepared for the next technological shift.


Nick is always looking to grow his skill-set – whether it’s in design, marketing, coding and business management. Nick has more than 7 years’ experience in agencies, start-ups and freelancing.


His role at Aamplify is to help create our clients’ brand and visual identities. From elegant, modern logos to complete re-branding, Nick is our go too man. His know-how and experience takes our clients brand to the next level!  


On weekends Nick can be found hiking mountains, planning his next travel adventure or learning the latest website coding techniques.

Nick Blanche

Senior Designer

Wizard of the Interwebs.

Nick has been passionate about design since he held his first crayon. He’s dedicated a large amount of time to this craft and continues to learn every day. Obsessed about delivering quality results, he often loses himself on his current project.

With over a decade of experience in marketing, Jamie enjoys working with clients to build relationships and collaborate on projects that add value to their business.


Jamie began her marketing career as a graphic designer, gaining her qualification from Unitec in Auckland. Working in a variety of roles, both agency and client side, Jamie has a comprehensive understanding of how to build and maintain strong agency-client relationships, working towards measurable goals that benefit all parties involved. 


As Executive Director, Jamie keeps the team working together as a cohesive unit. With a deep knowledge of core business operations, Jamie offers moral support and team building activities to ensure the staff at Aamplify come to work everyday with a smile, ready to create magnetic demand for their client’s brands. 

Outside of work Jamie is all about her children, of which she has two. The whole family love outdoor activities, especially camping. 

Jamie Worrall

Client Partner and Talent Director

Camp Mother

Jamie is passionate about marketing and the influence of technology on digital marketing strategy and customer experience design.

IMG_3493 (3).jpg

Emma is the go-to campaign digital guru at Aamplify.

Her passion for digital advertising began when she started noticing how many ads seemed irrelevant to their target audience. With a mission to make advertising genuinely interesting, rather than an annoying interruption, Emma began her journey into digital demand generation, and her passion has grown ever since.

With a background in branding, digital design and social media management, she is always analysing the human factor behind the hard data, and what the numbers imply about a buyer's thought processes.

She is an expert in identifying the unique objectives of each digital campaign, and is passionate about customising at each stage of the journey – from strategy through to execution.

When she's not finessing words, numbers and data, she enjoys hands on hobbies like ceramics and painting. 

Emma Cheng

Digital Marketing Specialist

Campaign Specialist & Master Ceramicist

Passionate about all-things digital, Emma runs Aamplify’s digital campaigns with a strategy-first mindset.

Born in Poland, Karol has had an interest in technology since a young age.


At 5 he received his first computer, and by 11 he had coded his first website. Karol credits his creative streak to the family business – a Newmarket-based art gallery, maintained by his parents since 2003. 


Karol started his graphic design career in high school, and continued doing freelance work throughout University, where he studied towards a BCom/BA in Marketing and Anthropology. Now as part of the Aamplify creative team, he hopes to learn as much as possible about design aesthetics and digital marketing platforms.



Karol Ruszkiewicz

Digital Designer

Painting the town red, figuratively and literally

With a keen interest in graphic design, digital marketing and branding, Karol is a natural fit in the Aamplify team. 

Matt has always been naturally design-inclined and his skills are entirely self-taught. He learned Photoshop at the age of 12 and taught himself programming and developing in his teens.


This drive to grow his expertise has become addictive and Matt now counts print design, video editing, photography and film among his many skills.

From building websites at 14, Matt has gone on to do freelance web development, as well as honing his skills in graphic design at his father’s architecture firm. The aspect he enjoys most about his job is getting to work on new projects all the time, thinking up new ideas and applying lessons from previous work to new scenarios.

Matt’s hobbies include watching cricket, cooking and music. In fact, he used to be a DJ on George FM until a former Prime Minister's son took over.

Matt Gascoigne

Digital Designer

Cooking Up New Ideas

Coming from a background in technology, Matt is a digital designer who brings his expansive knowledge and flair (as well as a passion for cooking) to the table.

What does it take to


Beginning his career as a copywriter, Will has applied his marketing skills to technology-related companies more recently. In true Aamplify form, he combines left-brain strategy with right-brain creativity to map out clients’ final campaigns. Liaising with internal / external stakeholders, he helps bring campaigns to life (and perhaps more importantly) report on the results.


Besides account management, Will pitches in on content marketing, demand generation and marketing automation projects. He holds an MBA from Sasin Institute of Business Administration, and a marketing degree from Auckland University.


Out of the office, Will is most often seen holding dirty diapers. If he is well-behaved, you’ll spot him at the gym, out for a run or holding a video-game controller.

Will Lai

Client Manager

Who took my Zimmer frame?

An experienced marketer who’s worked client and agency-side, across two decades. A self-confessed technology geek, Will loves weaving in emotional communications to compel action.


Eben brings passion, an eagerness to learn (and exemplary barista skills) to the team.


During his studies, he worked in social media for a New Zealand travel company. He was also a teaching assistant at Auckland University’s Department of Marketing.


Currently a digital marketer at Aamplify, he’s putting his learning into practice. He focuses on demand generation, marketing automation and social selling.


Outside of work, Eben can be found on basketball courts shooting “treys” and working on his cross-over dribble. Off the court, he is often reading books about psychology.

Eben Weng

Digital Marketer

Aamplify Rookie of the Year

Eben graduated from the University of Auckland with a Masters degree in marketing (with first class honours no less). He loves applying those skills every day, at Aamplify.


With 10 years of experience in accounting, principally in the educational and health sectors, Lyn looks after Aamplify’s transactional and management accounting. Lyn is also a Certified Public Accountant with CPA Australia.


Lyn has a special interest in cutting-edge technologies, particularly in how technology and automation will shape and change people’s lives over the next 20 years—and how we will embrace and adapt as a result. She is currently exploring marketing automation tools that will help Aamplify to improve its reporting.


Outside of work, Lyn is mother to two beautiful girls. Her life is busy with taking her kids to after-school activities and spending time at the beautiful beaches near their home. Lyn also enjoys cooking and reading, and she is currently trying her hand at blogging. Her dream is to become a life coach and inspire people to enjoy life, be grateful and to live their lives to the fullest.

Lyn Vu

Company Accountant

Number Fanatic

Lyn is passionate about process improvement and implementing best practices that add value to the organisations she works with.