Understanding who your buyers actually are and what they are looking for makes a real difference to marketing efficiency.  Buyer research that helps you eliminate the guesswork, be more efficient and sets the right tone through your marketing content.

Do you want to get more efficient in connecting with your audience?

 

The buying process your customers undertake, as they move from awareness, to consideration, to purchase - can be a complex and involved

There is a matrix of interaction and touch points that if you understand, you can design content, much more effectively.

Knowing who you're talking to is one thing, but understanding exactly what they did in the buying process up until engaging with you, is another. With a robust comprehension of the buyer’s journey - where they went, who they talked to and what barriers they had to overcome - you can create a more efficient and targeted marketing program.

See how Deloitte NZ benefited in the design of their new brand identity: Deloitte Private

How can you benefit from having buying personas?

You have 30 seconds or less when someone picks up your marketing materials to convince him or her that you can help. 

We focus on providing compelling insights, enabling you to achieve real efficiency through targeting the right people in the right way. A way that will truly resonate with your buyers.

What are Buyer Personas?

Using a telephone interview process we develop a picture of your buyers. What they do, why they came to you and how they went about evaluating you against the competition.

In your organisation so you can make informed strategic marketing and sales decisions - without the speculative guesswork.

The Buyer Persona Report provides insights on your buyer profile and their typical characteristics. 

 

 

Who can benefit from this research?

Marketers

Who want to better understand what messaging their customers will be receptive too.

SALES PEOPLE

Enabling them to talk to the know pain-points of their buyers.

SENIOR LEADERS

In your organisation so you can make informed strategic marketing and sales decisions - without the speculative guesswork.

Download the e-book now

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