Brand Development that has TRUE IMPACT

Beyond a visual identity your brand experience is the glue that connects your customers and your people together.
When your business strategy is brand-led, sustainable revenue flows and loyalty is built. We help clients realise the power of their brand
and translate this into tangible external communications and internal activation programmes for the long term.

Mapping your DNA

Stakeholder & buyer research

Understanding your brand experience starts with your internal stakeholders. It is your buyers who sustain your business so brand development needs to be anchored with them. This means engaging stakeholders in workshops and buyers in research to deliver exceptional brand development outcomes.

CREATING THE EFFECT

Brand narrative, visual identity
& brand blueprint

To make a brand memorable it needs personality. That personality needs to be authentically reflected in the narrative that you tell, the visual identity that expresses that story and in the experiences you want customers to have. We believe that your brand blueprint is a key to building long-term commercial relationships.

ACTIVATING YOUR BRAND

Organisational change for
magnetic demand

Your brand sits at the heart of organisational effectiveness. One part logic, one part emotion, it guides your people in decision making and behaviour. Fostering adaptability and innovation that reflects the character and principles that your firm stands for are central to navigating a changing marketplace. We believe brand is a powerful change agent.

 
 
 

want to know more?

Connect with the author of Archetypes in Branding and learn about our approach to unlocking the true potential of your brand. 

Margaret Hartwell
Author & Client Partner